be-oom – Black Tea and Cinnamon – 50g
be-oom is a tea brand from London that offers naturally sourced tea from small farms in Korea. be-oom /bi:-u:m/ means ‘to empty’ in Korean – “our objective is to help find a place within the mind to empty and fill, all while emptying a cup of tea.”
Traditionally, tea was consumed along with meditation thanks to the aromatic and calming nature of tea. be-oom was founded to bring that tradition back – to build moments of mindfulness into busy lives through the simple activities of brewing and drinking tea. The carefully selected teas and lifestyle offerings are designed to create a moment in everyday life to empty and fill the mind.
“From the beginning of our journey, we investigated widely and carefully to search for tea farms that only grow their cultivars organically and naturally – so when you have a sip of our tea, you can taste it in its most natural, raw self.”