Els and Nel – Pocket Journal 2020 – The Shade
“Aleks Pietrzykowska and Kim de Haas started Els & Nel in 2012 with the Weekly Journal: A planner designed exactly the way we wanted to use it. None of the existing journals were perfect, so we set out to create the perfect one for ourselves. We knew we were onto something when the first edition of 70 copies sold out within a week.
Work and pleasure intertwine in our daily lives. Flexible conditions demand a flexible mind, adaptable to having multiple projects as well as a sudden change of plans. Being more organized about work means more flexibility for play. By re-thinking and challenging existing formats we hope to offer a functional alternative.
We love everything about paper and print — that’s why we design stationery products for everyday use. Our products are made in Amsterdam with great attention to quality and craftsmanship.We work with carefully selected papers such as Munken and Oikos from the traditional Italian paper manufacturer Fedrigoni.
With the success of the journal, we’re looking to expand its collection with complementary products. Not just for the sake of making things, but products that we actually use. Our philosophy is characterized by simplicity, for us it goes beyond a visual style — it’s a way to have a more dynamic life.
With Els & Nel we strive to bring some clarity into your daily business.
Yours Truly, Els & Nel